Thursday, January 19, 2012

No One Wants "Convenient Sushi"

The Inconvenient Truth About Sushi


While reading through sushi blogs, looking for sushi news, we came across this interesting article.

Basically, Walgreens tried to sell "conveniently packaged sushi" from their flag ship store in Chicago and the results turned out to be an...

EPIC FAIL
Let's ponder why it was such a failure for a moment, sha'll we?

  • Who can trust pre-packaged Sushi?
A lot of people complain about getting sick after they eat the sushi made to last all day in a grocery store cooler.  You know... The generic package of california rolls or spicy tuna that has an EXPIRATION DATE ON IT!!!!

Sushi doesn't need an expiration date because you don't let it expire.  It is meant to be eaten... ASAP!  That is why you go to have it made to order!  

This way, your eating fresh, 112% of the time, guaranteed!

  • Sushi is meant to be enjoyed, not rushed!
The real inconvenient truth about sushi is that it is not meant to be convenient at all!  What in the world is convenient about having a specific fish flied all the way around the world in time to land on your plate before it is frozen?  Nothing...

People want to sit down and enjoy their fresh sushi meals.  It isn't something that is meant for "on - the - go," even though it's bite-size might seem to contradict that.
  • Who is Walgreens to make sushi?
Last we checked, our sushi chefs are seriously trained professionals!  I know Walgreens is a pharmacy, but sushi is NOT something they need to be prescribing!  

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That is the inconvenient truth about sushi!  


It's just not meant to be convenient.  So when your not in a rush and you feel like sitting down to enjoy a beautiful, fresh meal made meticulously by professionals...  

Stop by Ichiban Orlando at your earliest convenience! 

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